Madhurima
NEW DELHI: As it reopens over 330 dealerships across the country, Hyundai Motor India also will specialise in the online sales channel to fulfil customer requirements.
At present, HMIL has reopened 338 showrooms and 452 workshops.
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However, the synergy between the online and therefore the physical retail assets excites the corporate, which in recent past has gone aggressively to market connected vehicles.
In an interview to IANS, the auto major's MD & CEO S.S. Kim said: "There has been a clear shift in the recent past, where digital models of retail and sales are garnering traction amongst buyers."
"Customers are now factoring inconvenience to their purchase journey, even for products like automobiles. At Hyundai, we've predominantly been first movers and early in January this year, introduced India''s first online automobile sales platform ''Click to Buy'' for a seamless, convenient and safe end to end car purchase journey."
The online sales strategy has attained traction within the auto industry, since it guarantees product visibility and skill to sell especially, during challenging periods. This strategy is predicted to allow sales flow to occur unlike the month of April when the domestic off-take of nearly all companies crashed to zero.
In May, the synergy between online and offline retail channels has enabled the corporate to attain 1,500 bookings. it's also delivered 900 cars during the month till now.
"Dealerships will still play a crucial role in the entire ecosystem. as the situation unfolds, precautionary guidelines and measures for sanitisation and hygiene will play an important role in building customer confidence," Kim said.
"However, with the ''Click to Buy'' we'll cater to the requirements of the latest -age digital customers for purchase of new Hyundai cars. All Hyundai models including All-New CRETA are available on ''Click to Buy'' website and this could act as a further sales channel for over 500 Hyundai Dealerships.''
The company's ''Click to Buy'' platform is connected in real-time across India to fulfil the requirements of the millennial generation.
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Presently, India is in the third and a more relaxed phase of the national lockdown. This phase allows some industrial and retail activities depending on the geographic area of operations.
