Madhurima
SAN FRANCISCO: In order to assist advertisers to connect better with their audiences and discover new ones, YouTube has launched a brand new global content solution called YouTube Select. It is being endorsed as a reimagination and unification of solutions like Google Preferred and prime packs.
To help find the correct content for your brand, YouTube Select will offer a various mixture of content packages called lineups, each customised in such a way that it helps with globally and locally relevant needs like beauty and fashion, entertainment, technology, sports and everything else.
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"YouTube Select can now help advertisers reach new audiences across top YouTube apps and other alternatives like YouTube Kids, Sports, Music and Originals with sponsorships and programmes," said Vishal Sharma, who is the Vice President of Product Management from YouTube Ads.
According to Comscore, YouTube features a higher household reach and share of watch time than the next three ad-supported streaming services all combined.
In the US, over 100 million people watch YouTube and YouTube TV on their TV screens every month.
"We're introducing a dedicated streaming TV lineup as a part of YouTube Select within the US to assist brands to reach their audiences where they're watching," Sharma said during a statement on Tuesday.
Another feature called brand lift measurement on TV screens is going to be available globally for the YouTube app and will come soon for YouTube TV, to better help brands calculate their results.
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With YouTube Select, people will have access to advanced brand suitability controls, as well because the choice to only serve ads on videos that are machine-classified and human-verified across all lineups (lineup/market dependent).
